Thursday 18 April 2024
Yesterday we were back on the road again, doing our first filming for JTNE in 2024. Hopefully readers will have noticed the regular release of the ongoing sequence of pioneer stories in the Pioneers of Southern New Zealand part of the project. There are now 46 of the stories available on our Youtube channel, the latest one being William Trotter’s story that went live this week. Will keeps us updated on the number of view each episode attracts and it is surprising which rank as the favourites with our viewers. At the moment, the top five in order of views are:
- Nat Chalmers, with 730 views
- Mary Hosty, with 700
- Peter and Douglas Ayson, with 650
- William and Mary Duff, with 644.
- Rev Donald McNaughton Stuart, with 600
The lowest number of views is for John De La Condamine Carnegie and that is a little disappointing because he is a fascinating character and I thought we presented the story well. Check it out and give him a boost if you haven’t seen it. Meanwhile, the one on the Chalmers family of South Otago had over 500 views within 36 hours of its release last week, which was a pleasant surprise but a little hard to explain because it received no promotion at all from our end. Something’s working.
If you think about the project in terms of audience engagement and compared the individual videos to say a talk in the Museum’s Auditorium, that represents filling that room to capacity six times over in each case. We are always very happy just to fill the Auditorium once for any talk so the Youtube outreach represents a pretty good extension to the Museum’s physical visitation by any standard. We also recently reached the significant milestone of over 250,000 views on the channel across all our offerings, which is roughly equivalent to an entire year’s visitation at the Museum. I think that’s pretty good and underlines the value of this medium as an extension of the Museum’s engagement with our audience, and especially those who can’t easily get to Toitū in person.
If you’ve missed some of those recent Pioneer Stories releases, here’s the playlist of all of those available to date: Pioneer Stories playlist
Meanwhile we are still working on the other 54 stories that make up the total 100 in the project and yesterday we travelled up to North Otago on a beautiful autumn day to film scenes for our Thomas Brydone, John Reid and Duncan Sutherland stories. Brydone was the main focus for the day so we concentrated our efforts at the amazing Heritage New Zealand-managed historic site of Totara Estate.
This was where the sheep that made up the first shipment of frozen meat from New Zealand to Britain were prepared in 1881, a successful experiment initiated and organised by Thomas Brydone that decisively changed New Zealand’s economic future in a way that might be compared with Gabriel Read’s discover of gold in Tuapeka in 1861.
By showing that sheep meat could be successfully transported in good condition from New Zealand all the way to Britain, it opened up a huge market for New Zealand’s primary produce and made small family farms economically viable for the next century or more. Without the innovation of refrigerated shipping, New Zealand could never have prospered on the back of the country’s sheep the way that it managed to do thereafter. Prior to this watershed event, sheep were grown here principally for their wool and their meat was more or less a by-product. Only a small number of sheep carcasses were needed to feed the colonial population and the rest just created a problem of disposal once the animals reached the end of their lives. Some were boiled down for tallow and such like but mostly their potential as food for humans was wasted due to the ‘tyranny of distance’ from major markets.
Thomas Brydone represents the very best of 19th-century scientific farming and estate management, one of Scotland’s great gifts to New Zealand’s development. He was born in West Linton in Peebleshire in 1827, the son of a shepherd who followed an upward trajectory as he moved his family around Scotland on the way to becoming a substantial farmer. Thomas got an excellent education at the Perth Academy, one of Scotland’s oldest secondary schools (which we visited in 2022), and then embarked on his own career, learning estate management from some of that country’s major landowners. Britain at that time led the world in its scientific approach to farming and it was that corpus of knowledge that Brydone brought with him to Otago in 1868 when he was sent out to manage the New Zealand holdings of a large Scottish conglomerate, the New Zealand and Australian Land Company.
The Company had extensive farming operations in Otago and Southland but they were not being farmed efficiently nor producing the expected profits. Brydone quickly sorted out the problems and set the business on a more productive footing. When it then merged with another rival land company, the Canterbury and Otago Association, the new entity was the largest farmer of sheep in New Zealand with holdings all across the southern landscape. Brydone became the superintendent of this huge operation in 1878, while the former Canterbury & Otago Association manager William Davidson looked after general management in Britain. It was these two giants of New Zealand farming history that set up the 1881 experiment to trial refrigerated shipping. Brydone’s role was to prepare the stock at the New Zealand end.
To that purpose, he built slaughtering facilities at the Company’s Totara Estate just south of Oamaru, the carcasses then being sent by rail down to Dunedin where they were loaded on to the specially adapted sailing ship Dunedin at Port Chalmers. When it successfully delivered meat in top condition for sale in the London markets in early 1882, a corner had been turned for farming in New Zealand. But it didn’t end there. That same year Brydone set up New Zealand’s first dairy factory at Edendale in Southland to export cheese and butter. He transformed the Company’s Edendale land, hitherto unprofitable for either sheep or cropping, by adding lime and other fertilisers to the soil. It soon emerged as some of the best pastureland in the country and he was able to demonstrate the potential for large-scale dairy production. Exporting cheese and dairy products to Britain would be as essential to New Zealand’s long-term economic success as the frozen meat experiment.
Bear in mind that these critical developments occurred little more than 30 years after the first Scottish settlers had landed in Port Chalmers to begin the development of the Otago settlement. What an amazing story that is. The high hopes and pious aspirations of those first pioneers had seen the embryonic colony struggle along relatively humbly for the first decade or so. Then grain and wool began to establish its economic viability. The chance that Otago’s hinterland was rich in gold provided an unexpected boost in the 1860s, industrial development followed apace in the 1870s, and then this characteristically Scottish application of innovative technology in the 1880s opened the way to long-term prosperity.
Totara Estate does a great job of preserving the birthplace of this farming revolution. Brydone’s farm buildings, constructed from the beautifully mellow Oamau limestone, are well interpreted, though on a golden autumn day they seemed idyllic and peaceful where they must have been a hive of activity in late 1881. Sheep have become much less a feature of the Otago landscape than they were when I was a boy half a century ago and I always feel nostalgic for my boyhood in South Canterbury when I see (and hear) flocks of sheep so it was great to hear some “baas” today. Climbing Sebastopol Hill behind the Estate to inspect the Brydone memorial offered us sweeping views of the North Otago landscape with perspectives inland, to the north, and all down the coast.
When my children were small and we drove often between grandparents in Timaru and our home in Dunedin, I always put the kids through a regular series of tests on the historic significance of key features of the landscape that we passed by. The big two were the monuments at Totara to the centenary of frozen meat shipping and the similar hilltop memorial to John McKenzie at Puketapu behind Palmerston. They eventually knew the answers but invariably mixed them up, confusing the monuments. I realise now that I missed a trick in not stopping the car and walking them up each hill so that the wonders of their distinctive monuments and associated views could imprint themselves on their memories. Sorry kids, but that’s what’s going to happen next time we drive this road together.
Once again, the JTNE project has given me the opportunity to actually walk these historic spots and I would warmly recommend the two monuments to any readers. Both are impressive landmarks on the Otago landscape that merit closer inspection and the views from each of them are just wonderful. We’re almost at the end of filming now, with just a couple more spots around Otago harbour to complete. Keep an eye out for the ongoing releases as Will and Chris complete the production side of things and our tally of pioneer profiles gradually approaches 100.